What’s the Hype?: JUUL Electronic Cigarette’s Popularity with Youth & Young Adults:  Thursday, April 26, 2018, 12:00 – 1 p.m. Central Time. This webinar will familiarize participants with JUUL, a relatively new, discreet, and best-selling e-cigarette brand that is very popular among youth and young adults. Policy, legal, and advocacy experts will describe JUUL and discuss concerns and emerging reports about youth and young adult use, ease of use without detection, potential health risks, and regulatory gaps and opportunities. Presenters will address the company’s recent outreach to schools, public health officials, and advocates in California and other states, and authorities’ concerns about partnering with JUUL Labs, Inc., on educational and other initiatives.  Presenters: Jeffrey Willett, Vice President, Truth Initiative Schroeder Institute; Erika Mansur, Assistant Attorney General, Office of the Arizona Attorney General; and Kimberlee Homer Vagadori, Project Director, California Youth Advocacy Network. Moderator: Susan Weisman, Senior Staff Attorney, Tobacco Control Legal Consortium, Public Health Law Center.


Juul Resources

Juul e-cigarettes have become increasingly popular with youth as they are easily concealed and look similar to a USB stick. While only introduced in the U.S. in 2015, they have quickly captured nearly half (46.8%) of the market share. Learn more here:

Campaign for Tobacco Free Kids: Juul and Youth: Rising E-Cigarette Popularity 


Additional Counter Tools Resources!!