Hampton-Newport News Community Services Board 2017-18 Opioid Prevention Media Campaign
The Hampton-Newport News Community Services Board, HNNCSB, received funding from the Department of Behavioral Health and Developmental Services, DBHDS, to develop and implement an effective population level change strategy to prevent opiate use and over dose deaths in our service areas of Hampton and Newport News. One of the proposed strategies by DBHDS’s Behavioral Health and Wellness Department, (Prevention Services), was to utilize a media-based environmental strategy to reach a very large number of citizens to increase the awareness of opiate abuse and provide information on available resources.
The HNNCSB’s Prevention Services Department has worked with a contractor over the past few months to develop and implement this media campaign to develop our local Opiate Prevention Campaign. We currently have 3 Billboards, 43 movie theater public service announcements and billboards on several local buses. We are working on radio and television media as well.
Attached are photos of the billboards which are located on Hwy 64 and 664 in Hampton and Newport News.