RAYSAC (Roanoke Area Youth Substance Abuse Coalition) launched
its beinthepicture.org campaign on December 25, 2017. This is a social
media (Instagram, Snapchat, You Tube, Facebook) and poster campaign geared
towards reaching and educating youth and young adults about the dangers of
prescription drug misuse and heroin use. The website also provides helpful resources for
youth, young adults, and parents alike. It has greatly exceeded expectations
when it comes to its reach and engagement according to website and social media
analytics.
Posters have
also gone up all around the Valley at restaurants, bars, the health
departments, convenience stores, schools, libraries, shops, cafes and more.

 

For more
information on this campaign and to review the information and resources
provided, visit:
www.beinthepicture.org.